IDP Canada
Own Your Hyphen
Campaign

This campaign was created for IDP Canada towards international students to make them feel comfortable moving to Canada for their first time and to own their heritage and culture.

My role in this project as an Art Director, to help ideate and develop creative concepts for social media and advertising content. By collaborating with my team to create visuals and messages that resonate with international students, highlighting their journey and celebrating their diverse backgrounds. The goal was to craft content that not only informs but also inspires and empowers students to embrace their new environment while staying true to their cultural identity.

Awarded 1st Place in BoCA’s Sprint Week 2025.

Client brief given by Barrett and Welsh

Date:

January 31, 2025

Project Type:

Advertisement Campaign

Role:

Art Direction

Collaborators:

Shylo Syed, Jasmine L. Abarrientos, Lucas Bates